On this page:
What’s Happening?
A harmful trend has emerged.
A harmful trend on social media encourages children to pretend to be blind for entertainment. These videos:
- Mock blindness and low vision.
- Reinforce stereotypes and stigma.
- Teach young people that disability is something to laugh at, not understand or respect.
We believe most people want to do the right thing. This campaign is about helping them do just that. Social media should be a space for creativity, connection and inclusion, not mockery or harm. That’s why we’re inviting creators, parents, allies and platforms to help shift the culture and make respect go viral.
Our Message.
"Disability is not a costume" – Molly Burke.
Let’s build a digital world where people with disability are seen, heard and respected. We invite government, platforms, creators and community to work with us to make inclusive online safety a reality.
What You Can Do.
How you can get involved to stop it.
Write to the eSafety Commissioner and ask for stronger protections for people with disability in online spaces.
Report online harm
- Download template letter.
- Contact Your Local MP.
Encourage your MP to support inclusive online safety reforms.
- Find your MP
- Download template letter.
Create a Positive Video
- Help reclaim the hashtag by sharing a video that shows what life is really like for people who are blind or have low vision.
- Use the hashtag #BlindChallenge to flood the feed with respect.
- Tips for respectful storytelling.
Learn More
- Read our Media Release.
- Read our Policy Statement.
- Become an Inclusion Ally and help us create a more inclusive world.
- Explore Lived Experience Stories.
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