The barrier.
Beauty isn't accessible to everyone.
Every day, we use countless beauty products, from soap and sunscreen to makeup. However, for people with low vision or blindness, many of these products are inaccessible.
Packaging is hard to read, textures can be indistinguishable from each other, and instructions are often visually heavy, potentially leaving half a million Australians with low vision or blindness excluded from the full beauty experience.
This isn’t just a social issue; it’s a commercial barrier. By ignoring this market, brands are missing out on $40 billion in untapped spending power.
According to a report by the Centre of Inclusive Design, Microsoft and Adobe, “five million Australians across the country are unable to access products and services because of poor design. This number includes people living with a disability.” Our Clients tell us that many people want to engage with beauty products, but they simply can’t.
The solution.
Designing beauty products everyone can enjoy.
We’re on a mission to create a Boundless World for people with low vision or blindness by breaking down the barriers that limit their access to beauty products.
We’ve already made strides, successfully bringing together the brightest minds in beauty, product design, technology and accessibility at the Boundless Beauty Summit. This proved that making beauty products accessible isn’t as hard as many brands think.
When brands co-design with people who provide lived experience of disability, they’re more likely to create fully accessible packaging and make products everyone can enjoy. It’s not about overhauling the entire process; it’s about making it more collaborative and inclusive for everyone.
These insights led us to launch the Accessible Beauty Product Guidelines, a practical, easy-to-implement tool for brands to help unlock the potential of accessible beauty and gain an entirely new, untapped market.
But, there’s more to do.
Download our resources.
Learn how to make the world of beauty more inclusive.
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Designing beauty products that everyone can use isn’t just a feel-good effort, it’s a smart business move. Accessible design opens the door to new markets, helps you stand out, and contributes to a more inclusive world for everyone. Download our Accessible Beauty Product Guidelines for a step-by-step guide to creating accessible products that drive both social impact and commercial success.
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Makeup should be enjoyed by everyone. Download and read our make-up application tips. You’ll be provided with some handy tips for make-up application written by our Occupational Therapists and accessible makeup artist, Sandra Glynn.
Help us make beauty accessible for everyone.
We’re calling on both everyday allies and beauty brands to join us to make the world of beauty accessible for everyone.
Here’s how you can help:
Inclusion Allies:
Be a voice for accessibility in beauty by:
- Tagging a brand on their socials that should make their products more inclusive.
- Learning more about blindness or low vision, and the biases that exclude them from the beauty world, by reading our FAQs. The more you know, the more you can help raise awareness and drive change.
Beauty brands:
Become an ally with us and help create accessible beauty products by:
- Collaborating with us to design a beauty product range that everyone can enjoy, including products that are inclusive and accessible to people with low vision or blindness.
- Working directly with our team of accessibility experts, who will guide you every step of the way to ensure your products are both inclusive and impactful.
Get in contact with our team for more.
Sources:
- Australian Bureau of Statistics, ‘5.5 million Australians have disability’.
- Centre for Inclusive Design, Microsoft and Adobe, ‘World-first report: Research reveals inclusive design can expand customer reach fourfold’.
- Vision2020 Australia, ‘A snapshot of blindness and low vision services in Australia’.
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